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Color Congruence as an Influential Cue in Brand Attitude Formation: and Interpretation of Selected Product Categories-Indepth Study of Buying Behaviour of Women in Ahmedabad (Gujarat), India
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Color Congruence as an Influential Cue in Brand Attitude Formation: and Interpretation of Selected Product Categories-Indepth Study of Buying Behaviour of Women in Ahmedabad (Gujarat), India

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Color Congruence as an Influential Cue in Brand Attitude Formation: and Interpretation of Selected Product Categories-Indepth Study of Buying Behaviour of Women in Ahmedabad (Gujarat), India

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