Design for Motion: Fundamentals and Techniques of Motion Design

This is the arguably the best book to come out on the ever growing field of motion design. It focuses not only on the design process but also on the importance of having strong concepts in your work through a better understanding of how to come up with ideas and shape them in to beautiful design boards. The book also contains interviews with some top professionals in the industry, such as GMUNK, Patrick Clair (creator of the title for True Detective), Lindsay Daniels (designer of Dexter titles), Erin Sarofsky (creator of titles for Captain America), and many more.This book isn't a tutorial on how to actually make the frames in programs such as Photoshop, Illustrator, or Cinema 4D, as there are an abundance of places to go for this online, but if used correctly it offers the reader a kickstart in to improving their portfolio through a better understanding of concept development, and through exercises that focus on different stylistic creative briefs.It is worth having in your library for the exemplary student and professional imagery alone.

Just finished reading this book. Bought it last year.Disappointing to see a scathing review on this one and I am going to try to break it down for newer buyers. Saying the book doesn't 'teach' or 'simply brings up topics' seems quite un-informed and clearly someone who hasn't faced a real client in the industry.What needs to be said first is that in any creative field - 90% is self learning. There will be no book out there which will give you a step by step guide or teach you how to do it. This is not a tutorial book or a step by step guide book. The internet is filled with those and another book isn't needed for the same. On the contrary, it delves into design principles, rules, techniques, conventions, etc. (so that you can learn to break them) It tells you do's and dont's. Imagine it as a printed mentor. The author has tried to put his years of experience into words.This is a great primer for anyone who wants to delve into motion design. It goes through real projects, real work - student+professional. It helps pique the readers' interest on this vast but fairly new subject. And the author has ideally divided it into sections to channel those interests and build something out of it/understand them better.Worth every dollar.

Motion Design is relatively new field and an ever-evolving industry/art form. What Austin Shaw's book does so incredibly well is give the reader (whether newbie, student, or veteran) a sense of where Motion Design came from (built on the many disciplines that came before it), where it is (evidenced by the beautiful work of industry professionals currently working in the field), and where it can go (inspiring us all to take a look at the work we are doing and push harder, think bigger, and reach further). The book also gives you an insider's look at the "industry" of motion design from someone who has actually worked (and thrived) in the business, as well as taught the craft for many years. It speaks to important aspects of the industry such as pitching, styleframes, client interaction, etc, that a lot of books on this subject tend to overlook. This is not a "step-by-step" tutorial book. Instead, it is a collection of insights from artists actually working in the field.

Design for Motion provides a great introduction to the process of design thinking for motion graphics. This book focuses mainly on the creation of styleframes, design boards, and process books, while still covering many other aspects of motion graphics. Inside you will find real world examples, plenty of student work, and input from top industry designers and directors like Patrick Clair, GMUNK, Erin Sarofsky, Daniel Oeffinger, Danny Yount.What also makes this book standout is its ability to be used by students and educators alike (and of course, active creative folk of any type). Included are a series of creative briefs that can be used to practice the techniques covered in the text. Take them seriously too, many of the student examples came from very similar briefs, and as you will see they yielded some impressive results.Take aways:- Great introduction to motion design principles and industry know-how- Covers wide variety of subjects within motion design (terms, process, pitches, design boards, styleframes, etc.)- Filled with student and industry examples- Interviews with many industry leaders- Built in "projects" for those serious about developing these skills

I am so happy to have finally found a book like this.The styleframes inside the book, alone, stand as a great source of inspiration. Whether it is a storyboard, a cinematography treatment, good typography, tactile illustration, or 3D (and more), this book really helps with the interpretation of what Motion Design has become. The range of styles motion design can have is very evident in this book.What I enjoy most about this book, however, is that you learn about design principles; conceptualization and process, through great examples, proving that It is THESE skills that matter most. You could find many great tutorials online, if you are simply trying to recreate something, but what this book shows you is the core aspects of what it takes to create those good designs - no matter the style you are after.I would definitely recommend this book to anyone interested in the industry, whether you are just starting, or are a professional.