Robert D. BuzzellThe Pims Principles: Linking Strategy to Performance

Excellent!! I am enjoying the reading and the fact that it has some technical sections is very positive as it supports very well its arguments.

The PIMS Principal book I first read in 1990. I have purchased it again and again and given several away to friends. This book along with The Marketing Imagination by Ted Levitt, Segmenting the industrial Market by Thomas Bonoma, Focus by Al Ries, and several of Peter Druckers books such as Management and Managing for Results have help make my a lot of money. Ninety five percent of business books are junk but a few are like diamonds.

Great service and price. Exactly what the doctor ordered.

Satisfied with service and book.