Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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Chestnut

Product ID: 48737822

Details

Brand
It's Pure
Colour
Chestnut
Hair type
All
Item form
Powder
Material Type Free
Ammonia Free
Material feature
Gluten Free

🌿Certified Organic by Soil Association

🛡️100% Ammonia & PPD Free

🇬🇧UK blended with fair trade Indian herbs

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Description

🌟 Elevate your hair game with nature’s purest chestnut glow!

DAMAGE FREE DYEING - Boosts shine & volume while restoring dry, damaged hair—no chemicals, no compromise.
PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free glam.
CUSTOM CHESTNUT CHARM - Unique, natural chestnut shade that adapts to your hair’s personality.
SENSITIVE SKIN FRIENDLY - Gentle formula free from ammonia, parabens, and gluten—safe for all skin and hair types.
VEGAN CRUELTY FREE CONFIDENCE - Ethically crafted with zero animal products or testing, perfect for conscious pros.

It’s Pure Organic Herbal Hair Dye in Chestnut 110g is a premium, Soil Association certified organic henna-based powder that delivers a unique, permanent chestnut color while enhancing hair shine and volume. Blended in the UK with fair trade herbs from India, this vegan, cruelty-free formula is free from ammonia, parabens, PPD, and gluten, making it ideal for sensitive skin and all hair types. It restores and nourishes hair without damage, offering a natural, healthy alternative to chemical dyes.

Specifications

ASIN	B00HR6XZQ6
ASIN	B00HR6XZQ6
Benefits	Easy Application
Best Sellers Rank	1,992 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand Name	It's Pure
Colour	Chestnut
Container Type	Sachet
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	4.4 4.4 out of 5 stars (269)
Customer reviews	4.4 4.4 out of 5 stars (269)
Full Cure Time	30 Minutes
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Powder
Item Weight	110 Grams
Item model number	E0610
Manufacturer	It's Pure Organics
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0610
Material Features	Gluten Free,Natural,Organic,Organic Certified
Material Type Free	Ammonia Free, Paraben Free, Paraphenylenediamine Free, Peroxide Free
Model Number	E0610
Number of Items	1
Package Dimensions	14.6 x 7.2 x 5.9 cm; 110 g
Recommended Uses For Product	Hair coloring, achieve permanent brown color
Set Name	110 g (pack of 1)
Suitable Hair Colour	Medium Brown
Unit Count	110.0 gram

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