e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral

Just bought this again, even though I just got the first one a couple of weeks ago. DO NOT WANT TO RUN OUT OF THIS PRODUCT! It is exceptional on every level. You have beautiful, flawless coverage that is lightweight and get this...it lasts all day. I never have to refresh or apply more. It just is a beautiful foundation. Will never use anything else! The price point is phenonmenal. I even purchased the powder, which again is amazing! All of my brow and eye makeup is already ELF, but boy they hit a home run for everything you need in terms of your face and eyes. Stunning! THANK YOU ELF!

What a wonderful, luxurious foundation. You can apply it with light, medium, or full coverage. You can find your PERFECT shade match. There are so many to choose from. If you have cool tones in your skin, the cool tone shades really perform. I will certainly purchase this again. It's now on my daily makeup routine. I love the satin finish. The smell is minimal and is not an oily or dewy finish. The price point is right on. I can't believe how much money I have burned on expensive foundations. E.l.f. I love you.

Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture).What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy.What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube.In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available.

I love this foundation, it’s now my favorite, it goes on smoothly, doesn’t settle into creases (I’m 68) stays put all day, gives me good coverage, where others can be too heavy or they don’t cover imperfections at all and the color is perfect I put the foundation on after my moisturizer and it’s not shiny or greasy. Perfect for meGreat value

not for dry skin even though it claims all skin types. clinged on to dry patches even when my skin was prepped and well hydrated. show cased every wrinkle I had too which is not what I wanted. very light texture on the skin and a buildable coverage. color match is decent. I think this works best for combo oily to oily skin types as they can handle the soft-matte finish.

I saw the reviews for this foundation and decided to give it a try. Wow! This foundation has the most beautiful finish and great coverage without looking heavy or dry. I've been using Loreal Nude Foundation, which is a wonderful product, but it doesn't give enough coverage (for me). In any case, this is a winner. It also appears to wear well. I've had it on for 6 hours and it still looks fresh. I am becoming such a big fan of Elf Products. High-quality products at an affordable price!

Lightweight and flawless for every day.This foundation gives just the right amount of coverage while still letting my skin breathe. It blends beautifully and doesn’t cling to dry patches or settle in lines. Looks natural but still evens everything out—my new everyday go-to!

I’ve used Lancôme foundation for years but wanted a lighter application for everyday use yet even out my skin tone. This product does give light to med coverage at a great price. Covers or diffuses my redness, age spots (in my 70’s) and does not crease or cake. I use alot of moisturizer under this and it blends well with a brush. I put some dots of product on areas of face, let sit for few minutes then tap to blend with brush. Washes off well and cannot feel it while wearing throughout day. My new favorite at a great price.