COLOR WOWRoot Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

I am very impressed. I purchased the dark blonde and applied it for root touch up and very thinning hair at my temples. It worked beautifully and was a great match! It looks very natural and wasn’t heavy like I have found some products in the past.The only negative is the amount of product for the price. I am delighted to have such a great result but find it overpriced.

My go-to for touch-ups between color visits. Easy to use and looks great!

Works great for me. Have been using WOW for years. Covers thinning temple areas very well and naturally. Grey hair coverage is OK, not the best, but I love the convenience of this product. Have also used sprays, but they are messy and leave spots on my clothes when sprayed. The spots do not wash out easily.

Surprisingly effective for hiding grays or thinning areas. It stays all day and looks natural.

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch.WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line!The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

I did my research on hair color cover ups because I need to stretch out my times between salon visits. This product was highly recommended by several sources. I tried it today. Did not disappoint! Got medium brown and red to blend for my preference. Easy to apply. No fuss, no muss. Blends beautifully and easy to remove from skin when needed. Extremely lightweight. Not sticky. Won’t come off when I run my fingers over the hair on which I applied it. Comes out completely when shampooed. I did find that it tends to adhere even better to “dirty” hair, which makes sense, as residual oils or hair product like gel or wax would help the powder adhere even more. It does work fine on clean hair, too. Just takes a bit more application. Love this and will definitely use to go longer between salon visits!

I've been using WOW for awhile and while i like it, I think it's pretty on par with the ones you get at the drugstore for less. The product itself works well but far from perfect in terms of coverage and staying power. I think the sprays stay better to be honest but it's easier to get precision with a brush/powder. I like the wow color better than the drugstore brand which is why I continue to buy it but again it's really no better than the powders at the store which are cheaper. I suggest you try several to find the best color and just accept you'll have to reapply a few times a day.

I love this product! I have used both browns shades. They do triple duty for me. Fast gray root touch up, eye brow filler AND eye shadow liner. A one trick wonder. Toss it in your purse and you’re good to go.